Lehigh Times

Cedar Crest College Athletics issued the following announcement on June 6.

The Cedar Crest College Athletic Department announced today that it has extended its current partnership with Under Armour through BSN SPORTS for an additional five years. The agreement is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club, and staff apparel and equipment to all Division I, Division II, Division III, NJCAA, and NAIA schools. 

The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities.  As part of a multi-year agreement, Under Armour will provide all teams at Cedar Crest with both on- and off-field training gear while continuing to outfit our coaching and athletic department staff.

"We are excited to extend our partnership and agreement with these groups," stated Director of Athletics, Wellness and Recreation Dr. Allen G. Snook Jr. "We pride ourselves on making sure our athletes have the best possible clothing, gear, and equipment, and this extension allows us that opportunity."

In signing this deal, Cedar Crest will be joining the standout Under Armour roster of athletes and partners across the globe. Through this partnership, Cedar Crest is excited to further Under Armour's mission of "mak[ing] all athletes better," alongside the College's own mission of educating future women leaders.

ABOUT UNDER ARMOUR

Under Armour, Inc., headquartered in Baltimore, Md., is a leading innovator, marketer, and distributor of branded performance athletic apparel, footwear, and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company's Connected Fitness™ platform powers the world's largest digitally connected health and fitness community. For further information, please visit www.uabiz.com.

ABOUT BSN SPORTS

BSN SPORTS is the leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS, please visit www.bsnsports.com.

Original source can be found here.